Ji & Co.
Strategic Partnerships · PR · Commercial Marketing

Connecting brands.
Creating opportunities.
Driving growth.

A boutique consultancy helping hospitality, F&B and wellness brands grow through strategic partnerships, brand communications and commercially driven marketing.

Hotels & Resorts F&B Wellness & Fitness Lifestyle Korea → Singapore
View services →
Strategic Partnerships PR & Brand Communications Campaigns & Activations Marketing Advisory KR → SG Market Entry Influencer & KOL Strategy Business Development Strategic Partnerships PR & Brand Communications Campaigns & Activations Marketing Advisory KR → SG Market Entry Influencer & KOL Strategy Business Development
About Ji & Co.

The right brands.
The right people.
The right opportunities.

Jihye Lee — Founder of Ji & Co.
Jihye Lee · Founder

Ji & Co. is a boutique consultancy helping hospitality, F&B and wellness brands grow through strategic partnerships, brand communications and commercially driven marketing.

Founded with deep roots in the ACCOR Group across Singapore, Seoul, Bangkok and Phnom Penh — 8+ years of hands-on hospitality marketing experience and a genuine network across the Korean and Singaporean markets.

Our mission
"To connect the right brands, people and opportunities that create meaningful business growth."
Who we work with
Hotels & Resorts Restaurants, Cafés & Bars Wine, Spirits & Beverage Brands Wellness & Fitness Studios Lifestyle Brands Korean brands entering SG
8+
Years in hospitality
2
Markets: KR & SG
ACCOR
Sofitel · Mondrian · Pullman · Mercure
4
Countries worked in
What we do

Our services

01
Flagship service

Strategic Partnerships
& Business Growth

Helping brands unlock new revenue opportunities through meaningful collaborations — from local cross-industry partnerships to Korea → Singapore market entry.

  • Partnership strategy
  • Sponsorship strategy & acquisition
  • Business development support
  • Cross-industry collaborations
  • Korea → Singapore market entry
  • Partnership sourcing & introductions
  • Commercial negotiation
  • Relationship management
Learn more +
Korea → Singapore
KR
→
Korea into SingaporeKorean F&B, wellness and lifestyle brands entering Singapore through hospitality and retail channels.
02

PR, Influencer &
Brand Communications

Creating brand visibility through strategic communications and the right partnerships — media, influencers, KOLs and press events that move the needle.

  • PR strategy
  • Media & influencer strategy
  • KOL partnerships
  • Brand storytelling
  • Press & launch events
  • Influencer negotiations
  • Media outreach
Learn more +
03

Campaigns &
Brand Activations

Commercially driven campaigns that generate awareness, engagement and sales — from key calendar moments to brand launches, pop-ups and experiential events.

Chinese New Year Valentine's Day Mother's & Father's Day Formula 1 Singapore Grand Prix Mid-Autumn Festival Christmas & Festive Restaurant & Hotel Launches Guest Chef Collaborations Wine Dinners Wellness Events & Retreats Pop-up Experiences
View campaigns +
04

Marketing Advisory

Strategic guidance to strengthen marketing performance without the cost of a full-time marketing leader — from monthly retainers to quarterly roadmaps.

  • Marketing strategy
  • Campaign planning
  • Content direction
  • Website & digital review
  • SEO recommendations
  • Customer journey review
  • Quarterly marketing roadmap
  • Agency & vendor management
  • Monthly advisory
Learn more +
Get in touch

Let's talk
about your
next move.

Whether you're looking to grow through partnerships, build brand visibility, or enter a new market — we'd love to hear what you're building.

We respond within 48 hours.